Fairy Tale is a small, secret address which has just opened its doors. It offers very selective items for home and fashion as well as carefully chosen, traditional, yet very urban craftwork from Japan. With "sustainably elegant" as its core concept, Fairy Tale dreams of being a place for ideas and style for those who are in search of something special. Fairy Tale believes that shopping can be both fun and meaningful, just like a well written "fairy tale".
unique and personal
Shopping is a very personal matter. How we buy is who we are. Mindful of this, we offer a range of mostly hand-made products; handmade means unique, belonging only to you.
The location of our concept store is also very special: in town, but surrounded by forest and accessible only on foot. We want to keep this address as private as possible. If you come to us instead of going to a regular shop, it’s because you consciously make the choice for something different.
urban and rural
We like to be urban but we appreciate rural beauty. Our products are urban in the sharpness of design, the quality and the aesthetic, rural in the choice of material, mode of production and spirit. We like to think our products are "bilingual"!
global but very local
We search globally for beautiful things but we are fanatic about local character. Every corner of the earth has its own natural resources, inherited artisan skills and aesthetic, a life style adapted to the environment. We strongly believe that our world should not become uniform. Diversity is its strength and beauty . Our "made in Japan" section is just one example of our effort to promote local character.
we just admire craftsmanship
Our producers have special skills, locally embedded and obtained through hard training. Their hands are precious and their "savoir faire" is a treasure; the level of perfection they aspire to is admirable. High quality achieved through such a high standard of craftsmanship is just gorgeous.
beauty in utility
A perfectly shaped cup for tea, a special lunch box for pick-nicking under cherry blossoms, an elegant fan for refreshing breezes, an amazingly soft cheek brush….every little "necessaire" in our daily life can also be beautiful. We love it - therefore we use it!
"sustainably" elegant---- our manifesto
We care for the globe, we care for people. If we can express our wish for a better world through our shopping, so much the better (….because we love shopping….). We actively support fair trade & sustainable business practices. We try not to be wasteful and behave with respect for people and the environment.